At Taking You Home Real Estate Team, we’re proud to align with Keller Williams’ core values, known by the acronym WI4C2TES. These values guide not just how we do business, but how we interact with clients, support each other as a team, and contribute to our community. Here’s a closer look at what each value means—and how we bring it to life every day.
- Win-Win – Or No Deal
We believe in solutions that benefit everyone. Every negotiation and transaction is approached with fairness, ensuring that clients and partners alike feel respected and confident.
- Integrity – Do the Right Thing
Our team operates with honesty, ethics, and transparency. Doing the right thing isn’t optional—it’s the foundation of trust with our clients and colleagues.
- Customers – Always Come First
Clients are at the heart of everything we do. We prioritize their needs, goals, and peace of mind, providing guidance that makes the real estate process smoother and more empowering.
- Commitment – In All Things
From market research to marketing strategies, our team is dedicated to excellence in every detail, ensuring that every client receives our best effort.
- Communication – Seek First to Understand
Listening comes before advising. We value clear, empathetic, and consistent communication, ensuring clients feel heard and fully informed throughout their journey.
- Creativity – Ideas Before Results
Every home, every client, and every challenge is unique. We embrace innovative thinking and fresh ideas to find solutions that truly meet client needs.
- Teamwork – Together Everyone Achieves More
Our strength comes from collaboration. Each team member’s expertise contributes to a seamless experience and stronger outcomes for clients.
- Trust – Starts with Honesty
Trust is earned through transparent actions and consistent reliability. Clients know they can count on us to deliver with integrity at every step.
- Equity – Opportunities for All
We believe in fairness, inclusivity, and access—ensuring that everyone, from clients to team members, has the opportunity to succeed.
- Success – Results Through People
True success comes from building relationships, empowering others, and achieving results as a team, not just individually.
By living these values every day, the Taking You Home Real Estate Team does more than sell homes – we guide clients with heart, clarity, and expertise. WI4C2TES isn’t just an acronym – it’s how we operate, how we serve, and why our clients trust us through one of life’s most important transitions.